YELLOWBRICK DATA

In Conversation with Mark Cusack, CTO, Yellowbrick Data
Yellowbrick and Digital Realty bring a modern data warehouse through hybrid-IT to centers of data exchange with Data Hub featuring Yellowbrick Data Warehouse. Leveraging PlatformDIGITAL®, Yellowbrick offers an integrated hosted data warehouse solution offered as a service to its customers, accelerating their cloud-adoption strategies.

Published in Issue 5 | December 2020

How does the Yellowbrick platform help customers implement an effective hybrid/multi-cloud strategy?

A key part of our hybrid cloud strategy is to offer choices to our customers. We provide the Yellowbrick Data Warehouse on any public cloud platform, or even on-premises with the same guaranteed levels of performance. This year many CIOs and CFOs have had cloud-first mandates. Rather than going all in on public cloud, companies are taking a more considered approach and adopting it on a case-bycase, workload-by-workload basis. Having an integrated hybrid cloud offering for data warehousing de-risks their decision.

Everybody is pushing along and optimizing their software in one way or another. Our differentiation is that we optimize both our hardware as well as our software. This gives us another dimension to exceed performance. When you bring optimized specialized hardware instances together with software, the impact is significant. We were 182 times faster at Catalina, one of our customers, compared to their previous data warehouse environment, and more than 150 times faster in our deployment at BMW, just to name two examples. (Yellowbrick was selected by BMW Group Financial Services to improve their analytics performance and capabilities earlier this year.) We have a completely uniform infrastructure in place to deploy our specialized hardware instances. That means that we do not have to make any compromises on the supporting infrastructure in the data center to act as a platform for our hardware. We are basically thinking along the same lines as Digital Realty, which helps us get the same performance, and enables us to be geographically located closer to our customers.

We have a completely uniform infrastructure in place to deploy our specialized hardware instances. That means that we do not have to make any compromises on the supporting infrastructure in the data center to act as a platform for our hardware. We are basically thinking along the same lines as Digital Realty, which helps us get the same performance, and enables us to be geographically located closer to our customers.

What role does the Data Gravity Index DGxTM play in Yellowbrick Data’s business?

The Data Gravity Index DGxTM gives us a roadmap to think about where we need to locate our data warehousing capabilities as a service. It is no good having the bestperforming data warehouse on the market if you are far away from your end consumers and far away from the data.

What’s going to be key for enterprises in 2021 and beyond?

You should take a very close look at the distribution of your data within your enterprise and at the number of data silos around an organization. Taking a combination of thinking about how you can start to break down these data silos, roll out more advanced analytics and further integrate your data lake alongside your data warehousing strategy are really important.

How will 2020 change the way enterprises approach data warehousing?

Businesses will be sorely mistaken to think that we will be returning to business as usual, even after the vaccines. Many retailers failed to predict demand around certain consumer goods, for example, and buying patterns of consumers changed overnight. There were no demand forecasting models in place to support that change. It’s not only about having the models in place, but you also need the processes to go all through your supply chain down to the manufacturers to be able to react quickly. Additionally, work from home (WFH) has put immense strain on networks and workforces. They have seemingly split away from the center, further away from the data in some cases, and it introduces latency issues. Now, enterprises are starting to think about how they can start to use distributed computing ideas.