Responsibilities
Global go-to-market strategies, demand generation, and brand-awareness initiatives
Essential Skills for the Role
- Structuring unique go-to-market solutions
- Seeing both the forest and the trees
- Social listening
- Establishing credibility and reliability
- Converting potential into tangible results
On Work-Life Synchronicity
“I’ve always loved storytelling—I even initially studied English Literature at UC Berkeley. I see marketing as a form of storytelling, too. Yes, now I also use digital tactics and tools as part of the process, but creating and authenticating a compelling narrative is at the heart of what we do in building campaigns, driving brand awareness, and communicating with our stakeholders and customers.”
On Building a Global Brand Within a Brand
“For me one of the biggest challenges—and opportunities—was to build a global brand within somewhat of an already global powerhouse brand. The process of constructing a global brand identity and driving both local and global recognition is not an overnight one. It is an ongoing effort wherein we are trying to move past disparate brands and embrace one single unified brand as our worldwide identity in-line with our product, engineering, and service delivery philosophy of being globally consistent.”
ABOUT THE AUTHOR
Steven Lim has over 25 years of experience in leading marketing teams to drive significant revenue growth and enhance enterprise value through creative, impactful marketing programs. He has a proven track record in building corporate brands, shaping customer experiences, and developing innovative go-to-market solutions.
Before joining NTT Global Data Centers, Lim was Customer Marketing Leader at LinkedIn and served as Vice President / Head of Marketing at Vantage Data Centers, where he was instrumental in increasing the company’s valuation fivefold. Prior to that, Lim also held management roles at Equinix, McAfee, and Cisco.
