When you travel around Loudoun County, Virginia, it’s easy to see “data centers.” We have 18 million square feet of data centers in operation with millions more square feet on the way. After more than a dozen years of working with the industry on making “Data Center Alley” into the largest concentration of digital infrastructure in the world, I’m surprised that so much of the conversation is still around “buildings.” When I think about data centers in Loudoun, I don’t think about buildings, servers, fiber, reclaimed water or even the thousands of people who work in and around the industry (many of whom have become friends).
When I think about data centers in Loudoun, I think about transformation. Never has that been more apparent than during the COVID-19 pandemic when the Internet and data centers became the vehicle through which we communicated with friends and family, did business and educated our children. Zoom, WebEx, GoToMeeting, FaceTime, Houseparty and the likes became integral to our daily lives. Community leaders used the Internet to hold meetings and communicate with their constituents. Online video, webinars and podcasts became the way we communicated and tracked the latest information on the crisis. If there was any question about data centers as essential infrastructure, it was answered with the coronavirus.
When I think about data centers in Loudoun, I think about the way one industry, our industry, has transformed our community and our economy. It’s easy to forget now, with all of our success and the millions (soon to be billions) of dollars in tax revenue, but when I arrived in Loudoun 13 years ago, the County was in a much different place. The world economy was in the grips of the Great Recession. Loudoun’s population was growing by tens of thousands of people each year. There was tremendous pressure on our roads, schools and community services to keep up with the growth.
In 2007, only 19 percent of our tax base came from commercial businesses. That means that 81 percent of our tax base was on the backs of homeowners who were seeing the values in their homes dropping almost daily. That’s why we made the strategic decision to go all-in on attracting data centers to Loudoun. It was the perfect business model for us: high investment with low impact on public services. We had the land, the fiber, the water and a group of very talented technologists. Someone just had to bring all of the pieces together and be the champion that the industry deserves.
(To be clear, if I told you I thought it would turn out like it has, I’d be lying. I’m not sure anyone could have seen us becoming the largest and fasting growing data center market in the world.)
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ABOUT THE AUTHOR
Buddy Rizer is an experienced strategic leader, manager, communicator, and sales professional. In his current role, he leads the agency responsible for encouraging growth and developing relationships with Loudoun’s business community in both the commercial and agricultural-based business sectors. During his tenure, Rizer and his team have attracted more than 50 billion USD in new commercial investment and more than 50 thousand new jobs. Rizer joined Loudoun County in 2007 and helped build “Data Center Alley” into the largest concentration of data centers in the world. He also has extensive international business development experience in China, France, Germany, Russia, Ireland, United Kingdom, Finland, Taiwan, Japan, India, Korea, Ghana, Uruguay, and the United Arab Emirates.
Rizer also serves as Chair of the Northern Virginia Economic Development Alliance and is a member of the Board of Trustees for Northern Virginia Community College, Past-Chair of the Northern Virginia Community College Foundation Board, and Secretary of the Go Virginia Region 7 Council. He is on the Board of Directors for the Northern Virginia Technology Council, the Northern Virginia Chamber of Commerce, and the Washington Airports Task Force. He is also Chair of the Rivana at Innovation Station Community Development Authority.
