For the past two years, most discussions about artificial intelligence (AI) in the data center industry have focused on supply: power, land, cooling, and location. These fundamentals matter, but they’re not the only ones worth considering.
AI isn’t just reshaping what we build; it’s changing how we operate. AI is starting to influence how we find customers, forecast demand, and make commercial decisions. The same technologies that fuel our customers’ workloads are also transforming the way we run ours.
For operators, the question is shifting from “How do we support AI?” to “How do we embed AI into our operating model to accelerate growth in the AI era?”
WHERE AI DELIVERS REAL VALUE TODAY
The most immediate gains are practical, not theoretical.
- Market and account intelligence.
AI connects information that once lived in silos—interconnection trends, demand signals, customer expansion patterns—and gives teams a clearer view of emerging opportunities. Advanced scoring models identify high-intent accounts and surface what’s driving activity—whether it’s expansion, consolidation, or shifts in digital demand. Analytic agents interpret these signals, summarize them visually, and recommend next steps, helping teams move quickly from information to action. The result: less time searching for data and more time building relationships with the right stakeholders at the right time.
- Pipeline discipline.
AI can flag account coverage gaps and aging opportunities, then suggest fixes. Clean data leads to more reliable forecasting—a critical metric when planning capital and aligning new capacity with real demand.
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ABOUT THE AUTHOR
Amber Caramella is the Chief Revenue Officer at Netrality Data Centers. With more than 25 years of sales and leadership experience in the digital infrastructure industry, Amber Caramella is responsible for Netrality’s revenue generation strategy and execution, where she oversees sales, marketing, network solutions, sales operations, channel partnerships, and strategic alliances. Prior to joining Netrality, she served as SVP of sales at Zayo, where she built the company’s global cloud, software, infrastructure, and data center vertical segment.
Caramella is on Bluebird Fiber’s Board of Directors, Cato Digital’s Board of Directors, and Infrastructure Masons’ Advisory Council. As Global Executive Sponsor of iM Women and a member of the People Committee, which is focused on culture and belonging, she works to raise awareness and education for diverse talent communities. Caramella’s goal is to elevate the visibility of women in digital infrastructure, drive meaningful cultural change, and help shape a more dynamic, representative pipeline of future industry leaders.
