Frozen In Time

With Rolex’s Ice Blue Oyster Perpetual Day-Date 40

Precious. Prestige. Innovation. All words that best describe the original Swiss luxury watch maison, Rolex. Always a name to reckon with, Rolex epitomizes luxury and innovation from the timepiece itself through every last link in its bracelet. The new Oyster Perpetual Day-Date 40 is another beautiful example of this attentive dedication to watchmaking craftsmanship.

A paragon of robustness and elegance, the 40mm Oyster Perpetual Day-Date 40 is available in 950 platinum with an ice-blue dial and, for the first time, a fluted bezel. Launched in 1956, the Day-Date was the first calendar wristwatch to indicate the day of the week fully spelt out in an arch-shaped window at the 12 o’clock position on the dial. Today, the collection is instantly recognizable and known as the “president’s watch.”

The new platinum version is waterproof to a depth of 100 meters and comes with a Twinlock winding crown that securely screws down against the case. The crystal, fitted with a Cyclops lens at 3 o’clock for easy date reading, comes with an anti-reflective coating made of scratch-proof sapphire. This new version also comes with a President bracelet for an extra executive appeal.

If you’re ready to own a Rolex, the Oyster Perpetual Day-Date 40 is an excellent first for your collection. It comes covered by the Superlative Chronometer certification (redefined by Rolex in 2015), plus an international five-year guarantee.