Growth Earns Its Future

The next chapter of this industry will not be defined only by how much we build. It will be defined by how we build it, where we build it, and whether the communities that make it possible can see themselves in the results. That is the message I take from this year’s report more than any single statistic, and it marks a real evolution in how we talk to ourselves. For years our internal debate ran along five familiar pressures: power, people, planet, pushback, and policy. We treated them, honestly, as costs to be balanced against performance. This year’s report reframes them, and I think correctly. Those pressures have not eased. They have fused into interconnected forces that now sit upstream of project schedules, capital allocation, and regional competitiveness. Sustainable growth is no longer a parallel objective to business performance. It has become inseparable from it. You cannot hit the second while ignoring the first—not anymore.

That change is really a sign of the industry growing up. For most of our history, digital infrastructure expanded in the background. Data centers powered cloud computing and global communications with almost no public attention, and we rather liked it that way. AI ended that quiet. Infrastructure that was once invisible now sits at the center of local arguments about electricity, water, jobs, and land. Visibility of that kind brings opportunity. It also brings responsibility, and the two arrive together whether or not we are ready for them.

iMasons Advisory Council members in a working session at Accelerating Time to Power, Chez Appleby, Nov 5, 2025

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