Ensuring Continuity Amid Disruption

Q&A WITH Laurie Oswald, Senior Vice President of Sales at Vertiv

Vertiv brings together hardware, software, analytics and ongoing services to ensure its customers’ vital applications run continuously, perform optimally and grow with their business needs.

Published in Issue 4 | Septemer 4, 2020

During times of disruption, you need confidence in a business partner who is always there for you. At Vertiv, we are ‘always on’ for our customers, to get you and your business through times of change.

What are the major disruptors of the past decade?

We have seen significant technology changes in the past decade, from the proliferation of devices to mobile traffic growth to cloud technologies and virtualization. 2020 alone has brought us significant changes, given the COVID-19 pandemic. A large portion of the workforce is working from home, students are learning online, and telemedicine is gaining traction. In our industry, we are seeing rapid adoption of collaboration tools, and companies like Vertiv are using augmented reality to host factory tours and witness testing. This is accelerating digital transformation, and I expect that many of these trends will continue even after people return to the office.

What are the keys to maintaining continuity during times of disruption?

Disruption and transformation – no matter the cause – impact the way data centers are designed. Your digital infrastructure needs to run continuously, while enabling you to scale and evolve as your business requirements change. Our world is moving quickly, and you need the agility to keep up. During times of disruption, you need confidence in a business partner who is always there for you. At Vertiv, we are ‘always on’ for our customers, to get you and your business through times of change.

As a female leader in IT, can you share any tips for other women in the industry?

The gender gap in the technology sector is impossible to ignore. While I am encouraged to see an increase in awareness and in programs like IM Women, we still have a long way to go. My advice is to stay true to yourself. Learn, ask questions, remain curious, and most importantly speak up! You will bring value by actively contributing and holding yourself and others accountable for team success.

Tell us about your work with the iMasons. Why are you passionate about their work?

I have been in the industry for roughly 20 years, and became a member of the iMasons Advisory Council in early 2019. I love iMasons’ commitment to diversity and inclusion, particularly for women. We are also focused on improving the rate of talent entering our industry, through education programs and scholarships. As an Advisory Council member, I appreciate the opportunity to connect with others in our industry to learn, grow and give back.